MTC

To design, develop and deliver a sponsorship package that secured funding and exposure for James Cracknell and Ben Fogle's participation in the Amundsen Omega 3 South Pole Race as well as managing the media profile and exploitation of the challenge.

Technology and defence giant QinetiQ, the BBC and the Daily Telegraph.

MTC identified and secured the perfect partner in QinetiQ and have been instrumental in delivery of their key messaging through the partnership.  QinetiQ supported the team's efforts financially and technically and provided an educational programme to communicate to schools. A 5 part BBC1 observational documentary series aired in Summer 09.

Testimonial
"The investment we made in becoming headline sponsors of Ben and James' team in the race to the South Pole enabled us to enhance and grow our reputation with a broad group of key stakeholders for the company. We grew our reputation in classrooms across the UK with scientific learning aids and teacher interaction otherwise unable to tap into, our employees could feel our company values come to life and back a successful team as they raced to the pole and our customers could relate our ability to take on the toughest challenges in the world through a real tangible experience Ben and James went through with our trusted support. Our brand was exposed to coverage right across print, broadcast and online media channels, enabling continued brand recognition before, during and after the race itself." Ben, Ed and James' ability to understand our own objectives and values was there from the start and they delivered professional, engaging insights and presentations whether in front of children, employees or customers and became real ambassadors for our brand."
Steve Hollidge, Marketing Manager, Communications and Marketing, QinetiQ