James Joins London 2012 Team

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James Joins London 2012 Team

James Cracknell has been appointed as Sustainabilty Ambassador for the London 2012 Olympic Games...

MTC's James Cracknell has been appointed to be the Sustainability Ambassador by the London Organising Committee of the Olympic Games (LOCOG).

With his previous experience as an Olympic Athlete, James is the ideal candidate to articulate the five key areas of combating climate change; reducing waste; enhancing biodiversity; promoting inclusion and encouraging healthy living across the wider community at large. The crux of the role will require James to be actively involved in advising on policy issues and attending committee meetings where crucial decisions will be made. Understandably, James is relishing the opportunity to promote the Sustainability team and its link with sport participation and education.

Explaining why he is getting involved, James Cracknell said, "I've seen first hand how powerful the Olympic and Paralympic Games are and I'm incredibly impressed with the ambition of the London 2012 team. Sustainability is something that is incredibly misunderstood - it's not just about saving trees or rescuing newts, it's about making profound and lasting difference in people's lives. The Games has the power to do that - and I'm only too pleased to be on board to help tell this story. I've also competed in Games so I also hope I have something useful to bring to the table from an athlete's point of view."