65 medals won by Team GB at London 2012, 25 of them gold, it is officially the most successful Olympics in British history. With 12 competing athletes and 11 broadcast clients working throughout the Games, MTC re-affirmed its pedigree as the leading Olympic agency with:
- First Olympic Medal – The national relief…Lizzie Armitstead, Silver in the gruelling Women’s Road Race.
- First Gold Medal – Helen Glover, rowing Women’s pair, the first Gold won by a female rower in British history.
- First Men’s Gold Medal – Bradley Wiggins, cycling Time Trial, Tour de France winner at a crackling Hampton Court to become one of Britain’s most decorated Olympians ever.
- World Record and Cycling Gold Medal- Steven Burke, Team Pursuit, setting a new world record with each of his 3 rides.
- First Team Gymnastics medal in 100 years- Daniel Purvis, a Bronze medal in his first Olympics and was the only GB gymnast to compete on all apparatus in the team final.
- Rowing Bronze Medal- Alex Partridge, added another Olympic medal to his collection after the men’s 8 claimed the Bronze at Eton Dorney.
Away from the competition arena MTC’s ex-Olympians were an intrinsic part of the Games. An average of 3 corporate apearances were attended by MTC clients per day during London 2012 including:
- exclusively managing Adidas event host’s programme
- McDonalds Medal Ceremonies and Olympic moments
- Cadbury Hospitality programme
354 hours of broadcast coverage over the 16 days of the 2012 Olympics including:
- Jonathan Edwards hosting Athletics and Canoe Slalom
- Colin Jackson features and lead pundit Athletics
- Paul Dickenson the voice of Athletics and Canoe Slalom
- Stars of Radio 5 live Steve Backley, Pippa Funnell and Steve Parry
- Al Jazeera experts Dean Macey and Jenny Meadows
- Sky Sports News Olympic panellists Sally Gunnell and Kelly Sotherton
All of which enhances MTC’s credentials to deliver the London 2012 experience into a wide range of corporate, brand or media programmes in the aftermath of Britsh Sports greatest Olympics.
Fast, High & Strong
The Olympics were not just about 2012 for MTC; the Games define who we are more than any other agency: We understand the commercial, media and talent components that make up the greatest show on earth. Our Olympic journey began in 1992, representing Sally Gunnell as she fought her way into the public’s hearts with her Gold in Barcelona. Across six Summer Games, we’ve represented 14 Gold medallists and 36 medallists overall, including British sporting icons Jonathan Edwards, Colin Jackson and Steve Backley, as well as the likes of Denise Lewis and James Cracknell in their gold medal winning years.
A look at our client list will show the highest-calibre of Olympic stars, many of whom we’ve supported since they were juniors. We’ve overseen their post sports career transition into the world of corporate speaking and the development of their successful media careers.
We provide on-going consultation services to many top-tier Olympic partners – and have nurtured vital long term close working relationships with the British Olympic Association, Paralympics GB and LOCOG.
Beyond the finishing line
London 2012 marked 20 flourishing years as an agency, consolidating us at the heart of the Olympic industry. We have never been better placed to harness the exceptional and unique prospects that the London Olympics has generated, both for the short term and beyond.
We knew that London 2012 was a milestone, not a destination. Once again the face of media and sport has evolved along with the requirements of talent and commercial partners.
Whilst London 2012 may have been our finest hour, it will also be our greatest foundation.