MTC TALENT MANAGEMENT
Brand, Entertainment and Personality Licensing – these are key to the fabric of the commercial world today.
At MTC we have seen dramatic changes since the early 1990s and we are ideally placed to use our expertise and connections to deliver rights and create business.
For 10 years we have been the exclusive consultants to EMP plc, specialist publishers in the fields of business, sport and lifestyle. We have secured licensing agreements on their behalf, to rights for business as diverse as Fremantle for "The Apprentice", and LOCOG/ BOA for the Official Olympic magazine, to a portfolio of work featuring personalities such as chef Anthony Worrall Thompson, critic AA Gill, and property guru Sarah Beeny. Our ability to consult, strategise and acquire valuable rights has produced continued growth in circulation and revenue for EMP plc.
Our development of rights sales embraces a wide range of titles, from Hammer House of Horror's hugely successful licensing programme through to the launch of equestrian sportswoman legend Pippa Funnell as a brand to the pony-mad girl’s market.
Licensing is often underestimated, overlooked or simply mismanaged in the mix of Sport and Entertainment. That is not the case with MTC.
Click here to see case studies.